Business owners and organisations are regularly reminded about the importance of developing their “brand” with a logo and consistent marketing materials. However, the reasons for this advice are often not well articulated. I have outlined some important points below to shed a little more light on the wisdom behind this recommendation:

7 Reasons you should invest in building your brand

1 To build the appearance of stability…

To appear well established in the early stages of an enterprise or to further the good will that you have already built up. Consistent branding provides clients with a sense of stability. Professional and well considered design builds trust and helps you maintain a sense of relevance in the eyes of your customers.

2To demonstrate your commitment…

Professionally designed materials show that you are committed to your business and your clients.

3To be remembered…

40% of people find it easier to remember what they see rather than what they have read or heard. The communication materials that you develop for your enterprise should be presented in a consistent manner to help build recall and familiarity. This goes long way in building up the all important ‘trust’ factor.

4To tell people what you do…

To explain what the business or organisation does and to associate your company name with your service.

5To beat the competition…

To stand out from the crowd. A well designed identity system can position you way ahead of the competition particularly when utilised with a strong marketing program.

6To attract funds…

Well thought out branding increases your chances of attracting capital or funding and when selling a business. Less than professional design tells potential customers that you are small time and you will often be compensated accordingly.

7TO ATTRACT NEW CUSTOMERS & CLIENTS…

By building up a clear and consistent message, being seen, being remembered and earning people’s trust you will have moved a long way towards positioning your business or organisation as ‘top of mind’ in your field.

I have helped many, many businesses and organisations over the years in developing brandmarks that tick all the boxes, see some examples below:

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