Project Description
Brand refresh for innovative service provider
Cooinda Hill’s vision is to be leaders in the provision of innovative services for people living with disability, helping their clients experience full and happy lives.
To ensure Cooinda Hill’s long term sustainability, as they move towards the implementation of the National Disability Insurance Scheme, two of their key focus areas included improved communication and marketing.
In the first instance we developed a new brandmark and tag line about which Cooinda’s CEO, Chris Trotman says in their Annual Report “we consulted with staff and clients on a range of suggested new logos and adopted our new branding, which has proven to be very popular.”
The new logo, its colourway and typography, was then rolled out to stationery and the Annual Report. We also developed a new logo, brochure and banner for one of their programs, 3D – life from every angle, which was relaunched with a new manager at the helm.
Organisations all have their own personalities and it is important to reflect that in communications design. In Cooinda’s case the strategy was to be fun and approachable.