Project Description

Finding solutions that fit

The Southern Business Women’s Network Inc exists for the benefit of all working women. Its mission is to cultivate an environment where women are able to network with confidence and equality, to be enriched through learning, and to prosper through connection with women from a wide variety of backgrounds and professions.

With a membership base that incorporates the Bass Coast and South Gippsland Shire regions, the SBWN network, of which I am a proud member, urgently required a new membership management and booking platform because the existing site was failing and costing money to fix on an ongoing basis. After much research we sourced and implemented an excellent and affordable platform that suited our needs from Canada. The existing templates required branding, so I took the opportunity to give SBWN a brand refresh during the changeover.

Our new platform also incorporates a comprehensive email marketing system which was previously performed as a separate function creating database management issues. The email templates were also styled up to reflect our brand.

We now have an excellent platform to grow our membership from and offer a smooth self service experience for members to manage their accounts, directory listing and event registration and payment with the added benefit of time savings on administration tasks for the committee.

The new website functionality plus the brand refresh has contributed to scores of new members coming onboard and creating a real buzz about the SBWN Network.