Project Description

    Website face-lift and showcase

    Designs Australia, a bespoke furniture design business out of Melbourne, had been struggling with a tired old site that did not position their work to the required standard.

    The team at Designs Australia wanted the new site to:

    1. Present a clean, fresh and sophisticated aesthetic that paired with the product offering.
    2. Allow potential clients to browse a large number past projects for inspiration in an intuitive way.
    3. Allow new clients to nominate projects they liked as a basis for the development of their own design brief.
    4. Explain the process in detail so clients knew what to expect.
    5. Link in nicely with their presence on Houzz.
    6. Replace the need for a shopfront.
    7. Be updateable by staff members.

    Their online presence now bestows on the Designs Australia brand, a well considered and stylish new look while performing the vital and strategic browsing functions with ease.

    The team can now use their website as a communications device both for new visitors and during the creation of the design brief. The appearance of the website now supports the business rather that works against it, creating an added level of trust when bringing clients onboard.