Project Description
Health recruitment specialist relaunch
People in Healthcare are a well respected and high profile recruitment specialist within the Pharmacy Industry in Victoria. With new ownership taking effect a relaunch of the business was in order, making it an opportune time to develop a powerful new online presence to drive the business forward.
Along with further development of the new branding based on the client supplied logotype and the sourcing of imagery that speaks to the client’s professional target market – a clean, easy to navigate interface, lead capture form and job listing template were implemented. A simple but effective SEO strategy was also used to add strength to each page’s authority in an organic way that did not disrupt a visitor’s experience but enhanced the navigation of the site.
KahrenR Design determined that it was vital to differentiate People in Healthcare from the competition and state their unique strengths in the website’s copy. This was a large and very important component of this project.