Project Description
Catalogues and selling kits for interior designer
Watson Wholesale, a commercial interior design firm for over 2o years, needed to respond to changes in their market and how they attracted new business.
The businesses graphic identity had never really been thought about and they were stuck using a proprietary website CMS that was clunky, expensive to update and unattractive. We started from scratch and changed everything except the business name which had too much equity built into it.
The result is a clean, fresh and contemporary brand that is a vastly improved representation of the business that one existing client in particular described as ‘sexy’ and that has to be a good thing!
KahrenR Design not only provided Watson Wholesale with several high quality logo designs to select from during the design process and a final logo pack, but extended the new branding to the new catalogue style website CMS, stationery, product cards and a well designed Word format product catalogue for in-house updating. The printed items came together to form a successful introductory selling kit,
